For Dove, “cute” and “pretty” no longer cut it in terms of paying a girl a compliment with any real substance. The personal care brand says compliments should be more personal and go beyond skin deep. So much, that officials believe girls should be celebrated for their qualities and attributes over their physique. For the brand, “kind and clever” and “strong and creative” are preferred compliments over a girl’s looks, which shouldn’t define her inherent worth. And Dove, known for championing ...